13th July 2024

Almost half of customers who’re altering what they eat are doing so due to considerations in regards to the atmosphere, in keeping with a brand new international survey by GlobeScan and the Marine Stewardship Council (MSC). We surveyed over 27,000 folks in most people throughout 23 nations and requested them if their diets had been altering. That is the fifth wave of our biennial international analysis examine with MSC on shopper perceptions about seafood and sustainability points.

Customers are extra aware than ever about how their meals selections affect the planet. Of the greater than 22,000 individuals who stated they had been altering their diets, greater than four in 10 say it’s due to environmental causes, alongside well being and value. The largest change to folks’s diets is within the consumption of crimson meat, comparable to beef and lamb, with 39 % of these surveyed saying they’ve lowered their consumption over the previous two years. One in 10 say they’re consuming extra seafood, whereas three in 10 say they’ve been consuming much less. Over 1 / 4 of survey respondents (27 %) say they might eat extra seafood sooner or later in the event that they knew it was not inflicting hurt to the ocean. 

What does this imply?

These outcomes mirror our broader findings in our annual Wholesome & Sustainable Residing examine and the general public’s notion of the challenges that the world faces. Even throughout a cost-of-living disaster, environmental points are nonetheless a significant concern to customers. Environmental considerations are an essential motivator for altering the best way we eat, whether or not it’s consuming much less crimson meat or consuming extra sustainable seafood. This presents a possibility for manufacturers to raised have interaction customers; they will accomplish that by leveraging third-party certification organizations such because the MSC, which acknowledges and rewards sustainable fishing practices to assist protect the oceans for future generations.

Survey Query: What are the explanations for altering your eating regimen?

Supply: GlobeScan/Marine Stewardship Council Shopper Insights Survey (survey of 27,000 folks in most people throughout 23 nations in 2024)

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