20th July 2024

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(What a distinction a 12 months — and subsidies — makes. A 12 months in the past, we had been celebrating a document month and 25% BEV share. Now … not a lot.)

Whereas the general automotive market had a constructive 12 months (+14%), December noticed it falling — it was down 4% in comparison with December ’23 — which was its first drop in 16 months. This was influenced by the German market, which fell a major 23% in December, little doubt influenced by the financial clouds on the horizon and the chaotic EV subsidies lower in the midst of the month.

Twelve months in the past, we had been celebrating a document month, which had been influenced by EV subsidies cuts in quite a few nations. This time, it’s the different method round — Europe’s passenger plugin electrical automotive market had a historic drop in December, with its 294,200 registrations fairly removed from the 413,500 registrations of a 12 months in the past. That may be a large 29% drop YoY, which is the worst drop in over 10 years. This time, each plugin powertrains had been hit with falling gross sales. BEVs had been down 25% to 205,922 models, which is — if we exclude the COVID-related drop of April 2020 — the primary time BEVs had been within the crimson since December 2016! PHEVs carried out even worse, dropping 36% in December, to some 88,000 models, their worst performing month since June 2019, when in addition they noticed gross sales drop by 36%.

Regardless of this horrible end in December, the complete 12 months efficiency wasn’t that unhealthy. Plugins progressed by 16% to over three million models, which allowed them to develop barely quicker than the general market, which in the identical interval grew by 14%.

These outcomes influenced the market share numbers, with the December plugin automobile share ending at 28% share, removed from the 38% of the earlier December. Within the BEV discipline, issues had been much less miserable, because the December 2023 outcome (20%) wasn’t so removed from what occurred a 12 months earlier than (25% in December 2022).

Wanting on the full 12 months, the 2023 PEV share ended at 24% (16% BEV), which is simply a slight enchancment over the  2022 outcomes of 23% (14% BEV). Nonetheless, progress is progress, proper?

And 2022 additionally had a small bounce from the 19% share of 2021 (10% for BEVs alone), so one say that to seek out one other important rise, one has to return to 2021, when it jumped from the 11% of 2020 to 19% PEV share.

With 2024 being one other 12 months of weak progress, with the German EV market particularly nonetheless recovering from the tip of subsidies, I feel we will solely anticipate a major rise in market share in 2025. I anticipate the plugin share will finish the 12 months above the 33% mark subsequent 12 months.

For comparability, the Chinese language market already ended 2023 at 37%….

Wanting on the BEV vs. PHEV breakdown, plugin hybrids’ lack of affect is turning into ever extra obvious. Whereas PHEVs ended 2021 and 2020 with the identical share of the plugin market (46%), 2022 noticed that quantity lowered considerably, to 39%, and 2023 noticed its share lowered even additional, to only 33%. Count on the PHEV drop to proceed in 2024, to lower than 30% share. It may even be the case that we’ll see a 100% BEV prime 20 in 2024! Is that asking an excessive amount of?

In December, Tesla received #1 and #2, adopted by the MG4, the 2023 CleanTechnica Automobile of the Yr award winner in Europe. A prelude of how 2024 will look?

Taking a look at December’s prime 5 fashions within the electrical automotive market:

#1 Tesla Mannequin Y — The 2022 (and 2023) finest promoting EV in Europe had a stable 25,041 deliveries, which allowed it to be the very best promoting mannequin within the total market in December! On prime of this, it was the very best promoting mannequin within the total European passenger automotive in the entire 12 months of 2023! 😮 With this, it has collected quite a few firsts: 1st EV to win the general title, 1st non-European mannequin to win the very best vendor title, AND 1st SUV to win the #1 standing! (Though, saying the Tesla Mannequin Y is an SUV … is sort of a stretch. Crossover? Sure. SUV? Probably not….) Can the midsized crossover win the general finest vendor title once more in 2024? Focus on.

In contrast to the Mannequin 3’s concentrate on France, the crossover’s essential markets had a extra various tone, with the UK being the principle market (4,850 gross sales). Different prime markets embrace France (4,618 gross sales), Germany (2,721 gross sales), Denmark (which outsold Germany with 2,937 gross sales), Norway (1,366 gross sales), Belgium (1,043 gross sales), the Netherlands (1,504 gross sales), and Sweden (1,098 gross sales).

#2 Tesla Mannequin 3 — Tesla’s sedan had 13,152 deliveries in December. With the current refresh (and perhaps extra worth cuts?), anticipate the sedan’s gross sales to proceed rising — maybe at a extra average tempo in 2024. It may presumably finish the 12 months at round 105,000–110,000 gross sales. Relating to December, the sedan was targeted on France (4,790 deliveries) as a result of finish of subsidies for made-in-China fashions. Germany (1,131 models) and … Denmark (1,102 deliveries) had been the opposite large markets for the Mannequin Three in December. Count on the Mannequin Three to proceed competing for silver all through 2024, and with no fashions seemingly in a position to run at near 10,000 models/month (perhaps the MG4?), anticipate Tesla’s sedan to proceed comfortably within the runner-up spot. Alternatively, there’s loads to say concerning the final place on the rostrum … however extra on this later.

#Three MG4 — The star of MG’s lineup ended the month on a excessive word once more, getting 9,196 registrations. That’s the hatchback’s finest outcome ever in Europe, and one wonders when it’ll earn its first five-digit rating. With manufacturing totally ramped up, anticipate the compact EV to construct on its present success all through 2024, because of its unbeatable worth for cash. SAIC is hoping to succeed in a 9,000 unit/month common with it, a obligatory threshold to win subsequent 12 months’s bronze (or silver?) medal. However these 5-digit performances in Europe have one query mark: Will the mannequin have demand for that many sooner or later? The lack of the French market isn’t insignificant. … Relating to December deliveries, unsurprisingly, the Chinese language EV had its finest rating in France (4,138 gross sales) as a result of finish of subsidies for made-in-China EVs, however Germany (1,775 gross sales) and the UK (1,390 gross sales) had been additionally important markets.

#Four Skoda Enyaq — The Czech EV was the very best promoting Volkswagen Group mannequin within the desk, with 8,377 registrations in December. Apparently, not solely did the Skoda mannequin outsell its Volkswagen counterpart (the ID.4), however the Cupra Born (4,993 gross sales) additionally outsold its Volkswagen sibling, the ID.3 (4,652 gross sales). With the corporate automotive market struggling in Germany, as a result of finish of subsidies, it appears Volkswagen EVs are struggling extra from demand points than their extra non-public buyer-oriented Czech and Spanish siblings. Relating to the December deliveries of the Enyaq, the value-for-money oriented EV had its finest scores in Germany (3,185 registrations) and the UK (1,050 registrations), adopted by Sweden (931 registrations) and Switzerland (924).

#5 BMW i4 — The midsize Bimmer had one other document month in December, with 7,731 models registered, permitting BMW’s first prime 5 presence in years, because the future basic BMW i3 began to drop from the highest positions. After a trip by means of the desert, following on the profession finish of the quirky i3, the Bavarian has lastly discovered a substitute to it. Higher but, it isn’t one substitute, however two, as a result of not solely did the i4 finish December with a document outcome and a fifth place, however the crossover iX1 additionally had a document rating (7,285 models) and led to sixth. So, we may have had two BMWs within the prime 5! In 2024, BMW may have loads of time to take advantage of volumes from its dynamic duo, with each fashions positive candidates for prime 5 positions. Relating to the i4’s December deliveries, the liftback had by far its finest rating ever in Germany (3,222 registrations). This market alone is answerable for virtually half of the mannequin’s deliveries in December. The subsequent finest markets had been the UK (917 registrations) and France (655 registrations).

Wanting on the remaining December finest sellers, moreover the aforementioned document outcomes, a point out additionally goes out to the Volvo XC60 PHEV, which scored a shocking 5,178 registrations, a brand new document for the Swede, which allowed it to be 11th on the desk and December’s finest promoting PHEV.

Nonetheless within the PHEV discipline, one other shocking outcome was the document 4,175 models of Cupra’s Formentor PHEV, with the engaging sporty crossover ending the month in #16. Might this be signal for the upcoming Cupra Tavascan?

One other shock was the Mini Cooper EV. On the final legs of the present technology, it managed to attain 5,029 gross sales, the new hatch’s finest end in two years. Now that’s what I name going out in type….

Exterior the highest 20, there may be stuff to speak about, particularly within the full dimension class. The Audi Q8 e-tron took the class’s month-to-month title with 3,262 gross sales, the fats Audi’s finest rating ever because it was refreshed late final 12 months and gained the “Q8” moniker. This sturdy outcome was wanted to beat the BMW iX, with the Bavarian rodent shining in December thanks to three,197 gross sales, a brand new 12 months finest for the German SUV. Does this imply that the Audi Q8 e-tron will lastly need to sweat to be able to win the class title in 2024?

The brand new Hyundai Kona EV continued to ramp up deliveries, with 3,099 registrations, and anticipate it to ramp up additional throughout 2024.

Lastly, a point out goes out to the stable outcomes of the Mercedes EQA (3,201 models) and Polestar 2 (3,153 models), two fashions that can proceed to be looking out for a prime 20 place subsequent 12 months.

Wanting on the 2023 rating, the Tesla Mannequin Y repeated the 2022 finest vendor title in 2023, all whereas its Tesla Mannequin Three sedan sibling stayed within the runner-up place. So, once more, Tesla received 1st and 2nd place in Europe.

Apparently, that is the Mannequin 3’s fifth podium in a row, after gold in 2019, silver in 2020, gold once more in 2021, adopted by two silver medals in 2022 and now in 2023.

Count on the Mannequin Y to win this title once more in 2024. Though, will probably be tough to beat this 12 months’s rating of 255,000 models, which represented an 85% enhance over 2022. And the identical story concerning the #2 place of the Mannequin 3 — whereas it ought to have the 2nd place assured, will probably be exhausting to enhance on the 2023 outcome, which itself was already simply 11% above the 2022 rating.

The VW ID.Four ended this 12 months identical to it ended 2022, within the final place on the rostrum, which implies that the 2023 podium is precisely the identical because the 2022 one.

However the German crossover may have a tough time repeating that place in 2024, because it should take care of a rising MG4, which is on the lookout for a 100,000-ish outcome by the tip of 2024. And with the present demand points the Volkswagen mannequin is experiencing, if the Chinese language hatchback does certainly attain these heights, the German EV received’t have an opportunity to defend its podium presence.

However that isn’t all, even throughout the Volkswagen Group secure, issues will get more durable. The Skoda Enyaq is about to have its finest 12 months ever in 2024, presumably reaching some 90,000 gross sales in the entire 12 months. That could possibly be sufficient to beat the VW ID.Four as the very best promoting mannequin of the Group.

And let’s not overlook the rising BMWs, with each the i4 and iX1 additionally seeking to get into prime positions.

However the darkish horses of 2024 lie within the B- and C-segments/subcompact and compact classes. Whereas progress within the prime half of the automotive ecosystem remains to be attainable, the most important alternatives sit on the extra competitively priced finish of it.

Not solely will the brand new Citroen e-C3 and Renault 5 push B-segment gross sales up in a major method, blasting previous the present class chief Peugeot e-208, however within the class above, the a lot awaited Volvo EX30 has sufficient demand to enhance on the 2023 Volvo XC40’s efficiency. All Volvo wants is to ramp up manufacturing quick to be able to sustain with demand….

By the tip of the primary half of the 12 months, we should always have a greater concept of how issues will develop, however till then, let’s return to the ultimate stage of the 2023 race.

The MG4 profited from a very good finish of the 12 months to surpass the Audi This fall e-tron, permitting the Sino-British hatchback to finish in sixth.

Additionally benefitting from sturdy year-end outcomes had been the BMW fashions, with the i4 leaping two positions, to 12th, whereas the iX3 was up three spots, to #15. Count on each fashions to finish 2024 within the prime half of the desk, and that is of explicit significance for the midsize mannequin, as a result of whereas will probably be tough, if not not possible, for it to outpace the Tesla Mannequin Three in 2024, it’s important that the fastback mannequin assumes its position because the strongest different to the US sedan — in order that the trail is less complicated for its successor, the 2025/2026 Neue Klasse sedan (or no matter will probably be referred to as) to beat the Mannequin 3.

Highlighting BMW Group’s good second, the final change within the desk was the Mini Cooper EV changing the Kia EV6 in #20. Count on the Mini model to have a powerful 2024. Not solely will the brand new Cooper EV land, however so will the small Aceman crossover and barely bigger Countryman. So, three new EVs for the Mini model in 2024. Not unhealthy…

Within the PHEV league, the Ford Kuga PHEV took one other class title, with none main effort. Nevertheless, it ought to have a more durable time retaining the title in 2024, particularly from the arms of the brand new Mercedes GLC PHEV.

Wanting on the dimension classes, the Fiat 500e took the town automotive title, replicating the Italian mannequin’s success within the mainstream metropolis automotive class. Though, the runner-up Dacia Spring, with completely different arguments, ended the 12 months simply 5,000 models behind it. Count on one other attention-grabbing race between these two in 2024.

Within the dimension above, the prize once more went to the Peugeot e-208, with the engaging hatchback comfortably beating the Mini Cooper EV. Count on a lot of new competitors in 2024, beginning with the brand new Citroen e-C3 and the upcoming Renault 5 and Fiat Pandina, not forgetting after all the extra area of interest new-generation Mini Cooper EV, Mini Aceman, Lancia Ypsilon, or Alfa Romeo Milano.

Within the compact class, the VW ID.Four once more received the title, however the Skoda Enyaq ended simply 4,000 models behind. 2024 might be an attention-grabbing 12 months on this class. The VW ID.Four will attempt to defend its title from the Skoda Enyaq and MG4, whereas outsiders the Volvo EX30 and BMW iX1 may even have a shot at main the pack.

Within the classes above, the Teslas Mannequin Y and Mannequin Three had no actual competitors amongst midsizers, however in the direction of the tip of the 12 months, we noticed the BMW i4 getting forward of the pack of followers, so the BMW EV may shorten the gap between it and the Tesla finest sellers in 2024.

Within the full dimension class, Volkswagen Group racked up 1st and 2nd place — the Audi Q8 e-tron once more received the title, with some 27,000 registrations, whereas the Porsche Taycan ended the 12 months in 2nd, with some 20,000 registrations. In third was the Mercedes EQE with some 18,000 registrations.

Though, it have to be stated that the BMW iX had a powerful finish of the 12 months and narrowly misplaced the rostrum spot to the Mercedes sedan (they ended separated by simply 300 models).

Will the BMW iX be capable of go after the large Audi in 2024? And can the brand new BMW i5 beat the arch rivals Mercedes EQE and Porsche Taycan?

Within the passenger automobile model rating, Tesla (12.1%) renewed its finest vendor title, which is its third in Europe and 2nd in a row. Count on it to stay the principle candidate for the 2024 title, despite the fact that it ought to lose some market share on the best way.

A rising BMW (8.8%, up 0.3%) once more received the runner-up spot, and can be the principle candidate for the #2 place in 2024. BMW gained some market share within the course of, however not sufficient to hazard Tesla’s lead.

Volkswagen (8.2% share) additionally led to the identical place as final 12 months, third. This made the 2023 podium precisely just like the one for 2022, thus replicating what occurred within the mannequin rating. Though Volkswagen want to get well the management spot from Tesla’s arms, with no contemporary metallic in 2024, that won’t be attainable, so all it could actually hope is to not lose extra market share. Possibly in 2025, with the brand new ID.2 small EV, Volkswagen can have a go at #1. If the remainder of the competitors lets them, after all….

Mercedes (7.8%) led to 4th, identical to in 2022, whereas Audi (5.8%) secured the fifth spot (the identical place it had in 2022), ending forward of #6 Volvo (5.6%).

High Auto Teams/Alliances for Electrical Automobile Gross sales in Europe — 2023

Lastly, wanting on the OEM stage, #1 Volkswagen Group (21.2%) had no downside profitable the electrical automotive market’s prime spot once more. Stellantis (13.1%, down from 13.7%) repeated its runner-up end with a point of consolation, regardless of a horrible December from the French facet of the conglomerate, with no Peugeot that includes in that month’s prime 20. Count on Stellantis to get well share in 2024, contemplating the massive variety of new/refreshed EVs that can launch within the subsequent few months.

Tesla was third, with 12.1% share, forward of a rising #Four BMW Group (10.4%, up 0.3%). The USA make received the bronze medal that in 2022 went to the German OEM. Count on a detailed race between these two in 2024. BMW Group ought to begin as the favourite contemplating the expansion potential of its namesake model (the i4 & iX1 dynamic duo) and likewise all of the contemporary EVs coming from the British model Mini.

The fifth place modified arms within the final stage of the race, with Hyundai–Kia (8.3%, down from 8.4% in November) shedding the spot to Mercedes-Benz (8.4%), permitting the German OEM to finish in the identical place it had in 2022.

Count on an attention-grabbing race for this place in 2024, as Mercedes may have a tough time securing the spot. Hyundai–Kia, Geely–Volvo, and the Renault–Nissan–Mitsubishi Alliance may have contemporary metallic on the reasonably priced facet of the market, permitting them to develop their volumes considerably subsequent 12 months.


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