21st July 2024

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Honda initially pinned its hopes of constructing the zero emission way forward for transportation on its hydrogen platform. It constructed up a line of automobiles underneath its Readability platform to flush this out, constructing a hydrogen gasoline cell electrical model, a plug-in hybrid model and a brief vary battery electrical model.

Every model succeeded in its personal manner and supplied the insights Honda was on the lookout for, enabling it to extra precisely prioritize future applied sciences. After a number of years of the Readability, Honda introduced a partnership with Basic Motors to make the most of its Ultium battery know-how for a variety of Honda automobiles within the coming years together with the upcoming Honda Prologue EV.

Honda Prologue EV. Picture courtesy: Honda

18 months after saying the partnership with GM, Honda’s World CEO Toshihiro Mibe informed choose media at a roundtable at CES 2024 in Las Vegas that the 2 firms could be parting methods, albeit on good phrases. As a substitute, Honda could be blazing its personal path into the long run with a very new platform developed fully by Honda.

To introduce the brand new platform, Honda confirmed off two thrilling idea automobiles dubbed Saloon and Area-Hub. The 2 ideas are constructed round three ideological pillars that embody Honda’s design ethos for the subsequent technology and spotlight why Honda and GM weren’t the most effective match from the beginning.


Honda automobiles are recognized for his or her affordability and high quality. They’re nice household vehicles, constructed and bought in excessive volumes as a way to drive the fee down. The primary pillar of Honda’s DNA is constructing automobiles which are inexpensive for everybody.

Honda World CEO Toshihiro Mibe introducing Zero Sequence. Picture credit score: Kyle Area, CleanTechnica

Wanting on the Honda’s first excessive quantity electrical automobile the Prologue, this philosophy isn’t instantly apparent. Honda’s preliminary electrical automobiles will essentially be bigger and dearer, permitting the corporate to soak up the upper value of the preliminary R&D and manufacturing bills that include ramping up a brand new know-how.

Over time, Mibe believes the primary few greater priced automobiles will drive economies of scale, permitting Honda to ship battery electrical automobiles that embody its dedication to affordability. “Honda will provide you with an inexpensive EVs primarily based on their very own platform,” Honda’s World CEO Toshihiro Mibe stated within the media roundtable.


Honda was not happy with the the cumbersome, outsized electrical automobiles that had been coming to market, underpinned by their huge battery packs. This was doubtless a degree of competition with Basic Motors with their outsized automobiles that look extra like tiny properties than automobiles. Honda envisioned a future the place its automobiles could be skinny, mild and clever.

Honda’s Senior Managing Govt Officer Shinji Aoyama mentioned the significance of effectivity in automobile design on the CES press convention. Picture credit score: Kyle Area, CleanTechnica

These are core values of the Honda model and issues prospects have come to anticipate from the model through the years in its automobiles. Not solely do these ideas translate to extra gasoline environment friendly automobiles, they symbolize an general give attention to constructing automobiles that carry extra worth to the client.

The brand new Honda Saloon idea constructed on the Zero Sequence platform embodies these ideas with its huge stance that feels extra like a excessive efficiency sports activities automotive, its swept again roof line, and its spacious inside.


Honda noticed electrical automobiles as a possibility to reprioritize automobile design, pivoting away from automobiles designed round a motor and cockpit in direction of designed round people. Honda calls this the M/M precept: Man most, machine minimal.

The playful entrance seats of Honda’s Area-Hub idea. Picture courtesy: Honda

Each of the ideas Honda launched at CES 2024 function spacious interiors which are designed to feel and look extra like a lounge than the cockpit of a fighter jet or perhaps a Honda you’d discover on a dealership lot at the moment. The interiors prioritize not simply people in their very own house however interactions between people.

For instance, the Area-Hub idea options rear bench seats that face inward in direction of one another. The couch-like seats invite passengers to chill out, unfold out. and to open up to one another, connecting like by no means earlier than attainable in a automobile. It’s a daring future that speaks to a brand new period of passenger security, rest, and connection.

The inside of Honda’s Area-Hub idea. Picture courtesy: Honda

Zero collection

Honda believes these three ideas are crucial to its success because the automotive business undergoes a as soon as in a century transition to zero emission automobiles. These ideas transcend powertrains and map out Honda’s path ahead to a future with zero emissions, zero collisions, and infinitely extra human interactions on our commute.

Extra than simply buzzwords, the introduction of Honda Zero Sequence and the ideas we met at CES tie Honda’s goals right down to an actual platform with an actual shot at making it into manufacturing. Talking of manufacturing, Honda expects to carry the primary automobile primarily based on its Zero Sequence platform into manufacturing in 2026 primarily based on one in all these two ideas. We will’t wait.

The long run is electrical.

The long run is now.

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