20th July 2024

Throughout Could, Hyundai has had various press releases. However, not like most months, Hyundai had a few enjoyable ones a couple of buyer’s bizarre customized license plate and Spiderman. I do know some readers are tremendous cereal, so I made a decision to start out with one critical one which’s a giant transfer for the corporate. So, let’s begin this information roundup with the tremendous cereal one!

Hyundai & LG Agree To Set Up A Battery Manufacturing unit

Hyundai Motor Group and LG Power Answer (LGES) introduced at the moment that they’ve fashioned a three way partnership to fabricate electrical car (EV) battery cells in the US. Each firms signed a memorandum of understanding to provide EV batteries within the U.S., aiming to speed up the Group’s electrification efforts in North America. The signing ceremony passed off at LGES’s headquarters in Seoul on Could 26, with the attendance of Jaehoon Chang, President and CEO of Hyundai Motor Firm, and Youngsoo Kwon, CEO of LG Power Answer.

“Hyundai Motor Group is specializing in its electrification efforts to safe a management place within the international auto trade. We’ll create a robust basis to steer the worldwide EV transition via establishing a brand new EV battery cell plant with LG Power Answer, a number one international battery producer and long-time companion,” stated Jaehoon Chang, President and CEO of Hyundai Motor Firm. “Two robust leaders within the auto and battery industries have joined palms, and collectively we’re able to drive the EV transition in America,” stated Youngsoo Kwon, CEO of LG Power Answer. “By additional advancing our product competitiveness and international operational experience, LG Power Answer will commit our greatest efforts to providing the final word sustainable vitality options to our clients.”

The brand new three way partnership between Hyundai Motor Group and LG Power Answer may have an annual manufacturing capability of 30 GWh, enabling the manufacturing of as much as 300,000 EVs per 12 months. The ability can be positioned in Bryan County, Savannah, Georgia, adjoining to the Hyundai Motor Group Metaplant America, which is at present beneath building.

Building of the three way partnership is ready to start within the second half of 2023, with battery manufacturing anticipated to begin by the tip of 2025 on the earliest.

Hyundai Mobis will assemble battery packs utilizing cells from the plant and provide them to the Group’s U.S. manufacturing amenities for the manufacturing of Hyundai, Kia, and Genesis EV fashions. The brand new facility will assist set up a steady provide of batteries within the area and permit the Group to reply shortly to the rising EV demand within the U.S. market.

If you wish to be taught extra about this deal, remember to keep tuned to CleanTechnica over the subsequent a number of days, as certainly one of my colleagues will in all probability be doing a little in-depth evaluation after my fast therapy of it right here.

WAH

Sure, that’s proper. WAH.

When you’re a Canadian fan of Hyundai, you in all probability know what which means. I nonetheless don’t know what it means, however in accordance with the press launch, it’s an organization catchphrase from an advert marketing campaign final 12 months.

Impressed by Hyundai Canada’s model marketing campaign launched final fall, Bernard Lussier ordered a customized license plate that reads “WAH.” At this time, Mr. Lussier can proudly show his distinctive plate as he takes possession of his 2023 Hyundai IONIQ 6.

Picture supplied by Hyundai Canada.

In November 2022, not lengthy after Hyundai Canada launched its distinct “WAH” communications platform unique to the nation and celebrating the model’s Korean heritage, Bernard Lussier, an current Hyundai buyer, ordered his custom-made license plate.

Later, in January, each Mr. Lussier and Sylvie Grenier attended the Montreal Auto Present with their “WAH” license plate and had the chance to satisfy Marilou, Quebec’s Hyundai model ambassador. Mr. Lussier remembers displaying her the plate, which she appreciated, and even had some Hyundai representatives return to take images with them. Moreover, he seized the second to have Marilou signal his one-of-a-kind license plate.

“My first response is … ’WAH!’ It’s a pleasure to see a buyer present us their assist in such an unique method,” says Don Romano, president and CEO of Hyundai Auto Canada. “That is proof that our promoting marketing campaign resonates with our shoppers, but additionally that our clients’ ardour for Hyundai merchandise is aware of no bounds, and we’re very grateful for that. We’re so happy to know that ‘WAH’ will observe Mr. Lussier wherever he goes together with his new IONIQ 6.”

He’s been a Hyundai fan for over 30 years and adopted the corporate on its path to electrification, owing a Kona Electrical and now an Ioniq 6.

Hyundai’s EVs Are Going To Present Up In A Spiderman Animated Movie

This summer time, Hyundai Motor Firm and Sony Footage are collaborating as soon as extra for Spider-Man: Throughout the Spider-Verse. The animated movie showcases a flying variant of Hyundai’s Prophecy idea EV mannequin, together with the corporate’s imaginative and prescient for future mobility. A corresponding worldwide advertising marketing campaign highlights Hyundai’s IONIQ all-electric autos.

The upcoming movie, set to premiere in theaters globally starting in June, options the “Flying Prophecy,” a variant of the real-life idea automobile that influenced the design of the IONIQ 6, referred to as the “Electrified Streamliner.” The IONIQ 6 just lately garnered three World Automotive of the Yr awards and a “Gold” iF Design Award.

The film additionally options a number of of Hyundai Motor’s future mobility ideas for revitalizing cities, together with superior air mobility (AAM), a brand new type of mobility using air house to scale back transit time; purpose-built autos (PBV), an eco-friendly city mobility machine to accommodate various existence; and Hub, an area for mobility switch and neighborhood actions. The film additionally encompasses a fictional self-driving robotaxi primarily based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary mannequin. All are proven within the context of “Nueva York,” a metropolis within the Spider-Verse within the 12 months 2099.

Between Could and July, Hyundai Motor and Sony Footage are partnering on a complete international advertising marketing campaign. This marketing campaign encompasses an animated TV commercial starring Spider-Man, the IONIQ 6, and the IONIQ 5, with a brand new observe produced by Metro Boomin. Moreover, it options Spider-Verse-themed content material on social media, a behind-the-scenes video exploring Hyundai’s future mobility concepts and the collaborative historical past between Hyundai and Sony through the film’s manufacturing course of, in addition to an offline promotional exhibition.

“Throughout our long-standing relationship with Hyundai, their group continues to create spectacular campaigns that seize the very essence of the model. Using music from the movie’s soundtrack, Hyundai has created a trendy and cutting-edge advertising marketing campaign that completely aligns their modern merchandise with one of the vital iconic superhero characters,” stated Jeffrey Godsick, EVP, World Partnerships & Model Administration and Head of Location Based mostly Leisure, Sony Footage Leisure.

Featured picture supplied by Hyundai and Sony.

 


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