21st July 2024

Tesla gross sales hit yet one more quarterly document within the 1st quarter of 2023. That was overshadowed by the truth that Tesla reduce costs a number of occasions and gross margins dropped, however Tesla’s phenomenal progress growing automobile manufacturing and gross sales quarter after quarter virtually and not using a break is worthy of its personal story.

(Notice that interactive variations of all of those charts are down on the backside of this text. They have an inclination to indicate finest on an actual laptop, moderately than a smartphone.)

In 11 out of the final 12 quarters, Tesla’s gross sales (deliveries) rose in comparison with the quarter earlier than. That’s each quarter besides one prior to now three years that the corporate noticed quarter-over-quarter gross sales. Moreover, the beginning of that pattern was when the COVID-19 pandemic hit, and associated financial shutdowns all over the world. In case you assume the 2 weak quarters in 2020 from these shutdowns had adopted the conventional pattern, then 15 out of the final 16 quarters would have proven quarter-over-quarter development. The humorous factor is that in yearly of that chart, there have been many claims from Tesla critics that Tesla buyer demand was peaking and quarterly gross sales would by no means be larger once more.

Earlier than getting again to the bar charts, although, let’s have a fast take a look at Tesla’s cumulative gross sales numbers.

The chart above reveals an virtually excellent instance of exponential development. It seems to be like the primary half of the well-known S-curve of disruptive expertise adoption. All in all, Tesla’s development seems to be strong and enviable.

That’s general cumulative gross sales development, but it surely’s maybe extra attention-grabbing to separate out cumulative Tesla Mannequin three and Mannequin Y gross sales development.

As you possibly can see in these charts above, whereas Tesla Mannequin three cumulative gross sales continued to go up steadily, it was the arrival of the Tesla Mannequin Y and its fast ramp-up that actually saved Tesla on that general exponential development curve. In reality, the Mannequin Y is catching as much as the Mannequin three quick. Its cumulative gross sales have risen to virtually 1.6 million, whereas Mannequin three cumulative gross sales are only a bit larger at about 1.9 million. We may properly see the Mannequin Y surpass the Mannequin three in cumulative gross sales by the top of 2023! That’s a bit thoughts blowing when you think about how rapidly and the way massively the Mannequin three shattered EV gross sales information, and information past the EV trade.

Getting again to a bar chart, this one above once more reveals Tesla’s quarterly gross sales pattern, however this time indicating every quarter’s mannequin gross sales. The standout visible right here, but once more, is how a lot Mannequin Y gross sales grew and contributed to Tesla’s rising quarterly gross sales. One has to marvel: how excessive can the Mannequin Y go? It was already the 4th finest promoting vehicle on the earth in 2022.

For the final two graphics (earlier than the interactive charts, which embrace yet another sort of chart), we’ve received a few line graphs.

These line graphs point out quarterly Tesla gross sales, simply because the bar charts above did, however trying on the visible representations on this different method helps to image from one other viewpoint what’s driving Tesla gross sales. I discover the Mannequin Y’s development pattern staggering, and it’s value noting that the automobile is on observe for greater than one million gross sales in 2023 after the first quarter.

These gross sales charts are enjoyable, however what’s much more enjoyable are the interactive variations beneath. You’ll want to get on an precise laptop to maximise the enjoyable. The on chart that’s new right here is the one with the purple bars. On that chart, you possibly can toggle between the fashions to see quarterly bar charts for every of them. The dimensions adjustments relying on the mannequin, which takes away a few of the comparability potential, however this chart is extra about zeroing in on the gross sales traits of every mannequin individually.

As a remaining observe, do not forget that the model-specific gross sales figures will not be official Tesla figures. Tesla combines gross sales of the Mannequin three and Mannequin Y (which is downright annoying, particularly contemplating that no different automaker does this with such clearly completely different fashions) and gross sales of the Mannequin S and Mannequin X (ditto). The way in which I break up out mannequin gross sales right here is now most closely knowledgeable by Troy Teslike’s monitoring of manufacturing and gross sales, and his ensuing estimates.

Something lacking right here that you simply’d prefer to see in upcoming Tesla quarterly gross sales reviews?

 


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